When creating the logo, we started with a fundamental approach – capturing the greatness of the company. This led us to create an abstract representation of the concept of fun, family, and exclusivity in a single icon.
After developing the logo and the campaign concept, we set out to create a landing page to capture leads, and a sequence of sponsored ads on Instagram and Facebook to reach more people at a low cost. In sequence, promotional materials such as flyers for carrying out specific actions at points of sale.
