After approving the idea with the client's marketing team, we met with the Sanfona Filmes team to go over the briefing and, of course, do that brainstorming that everyone likes. We wanted to make a parody of one of the biggest shows on Brazilian TV, and the iconic presenter, Silvio Santos. With a bit of humor and fun, we had an incredible result that generated a lot of repercussions for our target audience. It was a success!
To run a popular and comprehensive campaign, we created a language for the 4 films, bringing the scripts into the universe of an auditorium show. All done with studio scenography. And it worked!
All the production was by the highly talented Sanfona Filmes, with the more than special participation of Deivid Osborges.
