Briefing – A new Photoshop challenge made for the Primeira Classe (@lucasrosa). Challenge: Putting into practice the construction of a project that materializes the product and generates a desire to buy in the consumer. The construction of a project that simulates all stages of a complete workflow, from the client's briefing to the digital finalization, valuing the product and building an editable and non-destructive project in Photoshop.
The proposal – Presenting butter beer in the best way with the purpose of being a magical drink that awakens creativity. It is a drink that should be consumed in moderation and enjoyed in moments of searching for new ideas.
Special credits to @marcelokimura and his team for creating all the amazing labels.
The final composed visuals – The proposal was to present butter beer in the best way, but the enthusiasm for creating a key visual for each was higher: caramelized, minty and citrus. Tell me what you think in the comments.
Follow the fun breakdown, from a fun challenge! Thought, built and finished with a lot of love in Photoshop.
